Product catalog & PIM

Your products sell across channels.
Give them a shared foundation.

The PIM is CIAMA’s required foundation, connecting products to offers, orders, inventory and results. Your ERP or existing PIM remains the source of truth and feeds the shared reference data used by every module through APIs.

Product data at the centre

One product reference across all your modules.

CIAMA stores your catalog data to connect operations around the same products. SKUs, EANs and external identifiers help match references between your source system and collected commercial data. Keep your ERP or PIM and add an operational view across channels.

Conceptual reference-data diagram — not a software screenshot.

Your product source

Your ERP or existing PIM owns the product data. It sends products and their classification to CIAMA and keeps them updated through APIs.

Inbound catalog API

CIAMA reference data

  • Products and associated identifiers
  • Brands, categories and tags
  • Attributes and completeness
  • Connections to offers and sales

Segment · Check · Analyse

Turn your catalog into informed product decisions.

02

Complete

Quality scores highlight missing identifiers, images and attributes to prioritise corrections in the source system. Completeness supports preparation, but does not replace each channel’s requirements.

Identify data that needs correcting ↗
03

Connect

Relate products to offers and observed performance. Reference data becomes a shared business foundation instead of an isolated file.

Understand sales by product ↗

Missing an EAN or an image? Follow the correction through.

  1. Find and filter the affected products in CIAMA.
  2. Complete the data in your source ERP or PIM.
  3. Send the updates through the API and find the refreshed records.

Connect your channels. Follow your products across their activity.

Connecting a channel sets up data exchanges. It does not automatically publish your entire catalog: collected offers are matched to products using their identifiers.

Marketplace

Select the connector and supply API credentials. Depending on the connection, CIAMA automatically collects offers and orders. Recognised references link back to the shared product.

E-commerce

Connect supported stores to match their offers and orders to your catalog. Follow the same product across stores and other sales channels.

B2B

Create your B2B channel in CIAMA and feed its data through APIs from your ERP. B2B orders contribute to the cross-channel view of your products.

One reference, several decisions.

An example following one product reference from your source system to business decisions.

  1. Supply

    Your ERP sends the product, its identifiers and its classification through the API.

  2. Match

    CIAMA stores the reference and links recognised offers from connected channels.

  3. Understand

    Find sales, units sold, inventory and available margins around the same product.

  4. Decide

    Review its performance or prepare replenishment in the relevant modules.

Your systems, clear responsibilities

Each system has a clear role.

Inbound APIs support creating, updating and deactivating products, as well as supplying brands, categories and tags. External identifiers preserve the link to your source system. Read resources let authorised applications retrieve exposed data within their permissions and the API contract.

Your source ERP or PIM
Creates and maintains product data. Corrections originate in this system.
CIAMA PIM
Holds shared product references, measures data quality and connects products to their operations.
CIAMA modules
Support sales, logistics and purchasing operations according to enabled connections and features.
Understand data exchanges with your systems ↗
  • Odoo
  • Shopify
  • Sage
  • PrestaShop
  • WooCommerce
  • Magento

Examples of ERP and e-commerce platforms in your ecosystem. Their presence does not guarantee an available catalog connector or bidirectional synchronization. Integration depends on the agreed scope; no official partnership is claimed.

Enrich product content and share its media.

In developmentAI agents for your catalog

Product content improvements and recommendations based on existing data, with content tailored to channel needs. These services are not yet available and will carry additional charges.

In developmentMedia ingestion through APIs and HTTPS delivery

An extension to receive images through APIs and expose them through HTTPS URLs for applications and marketplace or e-commerce feeds. Public or protected access will be scoped for each integration.

Your deployment scope

The required foundation of a modular product.

Every CIAMA module relies on the PIM foundation. API scope, available margin data and channel flows are agreed during integration. AI services under development will carry additional charges according to the services selected.

CIAMA is licensed software deployed on-premise. Connections, enabled features and adaptations are defined for your deployment.

Your questions, answered

Is the PIM required in CIAMA?

Yes. It holds the shared product references used by every module. Your ERP or existing PIM can remain the source of truth; CIAMA needs a copy of the data to power its features.

Are the AI agents available?

They are in development. Their scope and additional charges will be specified before activation.

Can CIAMA work alongside my existing PIM?

Yes. A project can retain an existing product source. Exchanged data and system responsibilities must be defined within the integration scope.

Will a complete product be accepted by every marketplace?

No. A completeness check is not certification against every channel and category requirement.

Your catalog in practice

Start with your products. Not an abstract catalog.

Your product source, your channels and the information your teams need: let’s prepare a demonstration around those uses.

Request a catalog demo ↗

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