Margin and profitability

Understand your margins.
Make decisions beyond sales.

Which products contribute most? Which channel needs attention? CIAMA connects your sales with available costs to analyse profitability, understand changes and inform commercial decisions.

Analysis relies on data actually collected. A featured brand does not guarantee an available analytics connector. Connections depend on scope or require an integration assessment. No official partnership is claimed.

View connections and availability

From revenue to decisions

Find what drives your margin.

An overall average can hide a struggling product or a channel contributing less than expected. Move from the overview to individual sales lines to understand where action may be needed.

Compare channels

Examine revenue, contribution and data coverage for a chosen period. Identify channels to investigate, taking known and estimated costs into account.

Focus your commercial analysis.

Find the products that matter

Explore contribution by product, brand, category or tag. Identify negative-margin lines and changes that deserve a closer look.

Inform catalogue and purchasing reviews.

Understand a difference

Drill down to order lines and available cost components. Distinguish low contribution from an incomplete calculation.

Review pricing, fees or missing data.

Explore a target price

Within the marketplace workflow, simulate break-even and the unit price for a target contribution rate when the data supports the calculation.

Inform your decision before changing a price.

What remains after the costs of a sale.

CIAMA relates revenue to available costs. Examine each component to understand the calculated contribution and what makes it change.

Purchases

Review the purchase cost used for the product sold. A missing or estimated cost remains a point to investigate before drawing conclusions.

Commissions

Examine available marketplace fees and their share of the sale. The type of data and its coverage depend on the connected channel.

Shipping

Take collected or estimated shipping costs into account, depending on available data, to look beyond the purchase price alone.

These components describe the operational profitability covered. Advertising, overheads and other expenses are not implicitly included.

Useful margin data also shows what is missing.

Sound comparisons depend on understanding the data behind the result. CIAMA distinguishes calculated, estimated and unknown lines and makes their coverage visible.

Explanatory diagram: review financial coverage before comparing results.
Your sales lines
Calculated
The line has the information needed to calculate its margin.
Estimated
A fallback cost enables an estimate. It stays identifiable and is not treated as a certain result.
Unknown
A missing element prevents calculation. The line remains visible so you can identify data to complete.

Unknown margin is not zero margin. Coverage puts the result into context.

Marketplace contribution simulation

Before changing a price, explore your room to move.

For a line with costs that support the calculation, the simulator helps you examine break-even and the unit price associated with your target contribution rate.

  1. Start with available costs

    The simulation uses the purchase, commission and shipping costs selected for the line. Estimated costs remain assumptions.

  2. Choose a target contribution

    Review break-even and the unit price excluding VAT calculated for the rate you want to explore.

  3. Inform your decision

    Compare this indication with your market and commercial constraints before deciding whether to adjust a price.

Simulator assumptions: commission proportional to revenue, constant purchase and shipping costs. A calculation may be unavailable when the data does not support it. It does not predict sales or update prices automatically.

Explore pricing and Buy Box management

Start with the margins that matter to your business.

Choose a channel, a product family or a difference to investigate. We scope the required data, integrations and relevant views for your team: management, purchasing, marketplace or e-commerce operations.

  1. Define the sales scope to analyse.
  2. Review available costs and missing data.
  3. Explore the results and decisions to prepare in a demonstration.

Your deployment scope

Operational profitability with a clear scope.

CIAMA provides margin views for marketplace, e-commerce and B2B activities, based on integrated data. Views and calculations may differ across activities; the simulator shown here belongs to the marketplace workflow. Available contribution is not accounting net profit and does not replace your accounting system.

A licensed DAWAP product, with dedicated hosting managed by DAWAP or deployment on your own servers. Modules, integrations and support are scoped in a quote.

Your questions, answered

Can we analyse profitability beyond marketplaces?

CIAMA has margin views for marketplace, e-commerce and B2B activities, based on integrated data and available costs. Check the scope and calculations of each view when making comparisons. The price simulator presented on this page belongs to the marketplace workflow.

Which costs are included in the margin calculation?

The views presented relate revenue to available purchase costs, commissions and shipping fees. Actual and estimated costs are distinguished according to the data received. Advertising, payroll and all overheads are not automatically deducted in this contribution view.

What happens when a cost is missing?

Depending on the data and rules, the line uses a fallback estimate or remains unknown. Financial coverage and blocked lines help identify information to complete. An unknown value is not treated as zero cost or zero margin.

Can we identify the most profitable products or channels?

Contribution views cover channels, periods and catalogue dimensions: products, brands, categories and tags. Interpret rankings alongside covered revenue, estimates and missing data. High total contribution and a high margin rate answer different questions.

Does the simulator update prices automatically?

No. It calculates break-even and a unit price excluding VAT for a target contribution rate when the costs support it. It assumes proportional commission and constant purchase and shipping costs. It informs a decision; it does not predict demand or future results, and it makes no price updates.

How can we start with our existing ERP and data?

Together, we choose a sales scope and review costs, product references and available sources. Your team, your service provider or DAWAP can build the necessary connections. A demonstration helps define the use cases, data to complete and licence scope.

Move from “how much did we sell?” to “what remains?”.

Tell us about your channels, available costs and a margin question. We will show you how CIAMA can help you explore it.

See CIAMA in a demo ↗

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