Dashboards and reporting

Multiple sales channels.
A shared view of performance.

Move from overall performance to the channel behind it. CIAMA brings marketplace, ecommerce and B2B sales together to give your teams a common basis for understanding the business.

Give your business review a common starting point.

Start with consolidated sales, identify the channel that changed and examine the relevant period. Product and margin analysis then provide the next level of detail.

A reading journey — explanatory diagram.
  1. The business

    Review consolidated revenue and volumes for the sales areas feeding data into CIAMA.

  2. The channel

    Examine orders, units and revenue for a marketplace, store or B2B channel.

  3. The period

    Explore a year, month, week or day in the available views, then compare the corresponding periods.

Keep scope and period consistent before comparing results.

Revenue is up. What changed?

Look first at orders and units sold, then at the channels contributing to the change. Add the available margin data: more sales do not automatically mean greater profitability.

  • Revenue excluding tax on a common basis
  • Order volumes and units sold
  • Explicit comparison periods
  • Margin and financial data coverage

Your deployment scope

Reporting within your own system.

CIAMA is licensed software deployed on-premise. Sources, history and calculation rules included in your scope are agreed during setup. B2B forecasts are distinguished from actual sales in the relevant views.

CIAMA is licensed software deployed on-premise. Connections, enabled features and adaptations are defined for your deployment.

Your questions, answered

Can we bring marketplaces, ecommerce and B2B together?

Yes. Sales areas feeding data into CIAMA contribute to the overall view. Historical depth and coverage depend on the integrated flows.

Can we compare periods?

Channel statistics views provide period navigation and reference comparisons. Metrics should be interpreted within the same reporting scope.

Is this a web analytics tool?

No. CIAMA analyses collected sales and operations. Visitor tracking, advertising attribution and campaign measurement remain in their dedicated tools.

Which indicators would help you make the next decision?

Start with your channels and comparison periods. We will show how to move from overall activity to the detail that deserves your attention.

See CIAMA reporting ↗

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