CIAMA
CIAMA
English
Sales analytics
Identify the products and brands contributing to your business. Examine sales by product, range and channel in CIAMA to inform assortment, distribution and purchasing decisions.
Growth alone does not tell you whether a whole range is performing better or a handful of products account for the change. Product, brand and channel views help you examine the difference.
Your collected salesKeep the same scope and period rules when comparing contributions.
From observation to decision
Three ways to use observed sales when preparing a commercial decision. These are analysis methods, not automated recommendations.
Examine the products behind its contribution. Growth concentrated in a few products calls for a different decision from growth across the whole range.
Check catalog coverage ↗Compare observed sales with available stock and supplier constraints. Sold quantities inform purchasing; they do not independently predict future demand.
Explore planned replenishment support ↗Compare contributions across consistent periods, then examine costs. Revenue alone does not tell you which channel performs better financially.
Examine profitability ↗Your deployment scope
Views use collected sales and their links to products, brands and categories. We check the history and mappings your analysis needs. Forecasting and advertising attribution are separate from this sales analysis.
CIAMA is licensed software deployed on-premise. Connections, enabled features and adaptations are defined for your deployment.
Reporting provides consolidated metrics. This page focuses on the products and product groups behind those sales.
It covers collected and correctly mapped data. Missing data and incomplete mapping must be reviewed before drawing conclusions.
That scope is not claimed here. Recorded sales alone do not provide advertising attribution.
A brand to develop, a declining range or a channel to compare: choose your first question and the data needed to answer it.
Explore your product performance ↗